Ethical Fashion Brand

Since i started working with Indian artisans in 2010 I knew that teaming up with the right people would be crucial to bring the work to the next level and impact at scale. In 2014 I joined forces with Sindhu Holla and Kanak Hirani who were working in the same field.

Together we founded ethical fashion brand KARIGAR which we ran from 2014 - 2019. Producing handmade, all-natural textile products (a.o. the Cape) in India was a challenge. Selling those products worldwide (via our own online channel) was an even bigger challenge. We succeeded.


In 5 years time the business grew big and required a new structure. Today the brand name KARIGAR no longer exists. Yet the production capacity, artisan employment and worldwide marketing of products is still growing.

Currently i am the official license holder of the Cape which is being marketed by my former KARIGAR business partners as exclusive licensees:

www.fifthorigins.com (Sindhu Holla)

www.julahas.com (Kanak Hirani)

"As a designer i serve the needs of both production and market. My products have proven to be timeless, commercially successful and appealing to a global audience, which i believe is a result of smart and sophisticated design"

Jolijn Fiddelaers


Shapeshift.today hosts activities in Amsterdam, Amersfoort and online (find more info at the specific event in the agenda). Via the contact form you reach out to founder Jolijn Fiddelaers. Happy to answer your questions and looking forward to meet you in real-life someday soon! 


Tel: +31 6 10331978

Mail: jolijn@shapeshift.today

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