Ethical Fashion Brand
Since i started working with Indian artisans in 2010 I knew that teaming up with the right people would be crucial to bring the work to the next level and impact at scale. In 2014 I joined forces with Sindhu Holla and Kanak Hirani who were working in the same field.
Together we founded ethical fashion brand KARIGAR which we ran from 2014 - 2019. Producing handmade, all-natural textile products (a.o. the Cape) in India was a challenge. Selling those products worldwide (via our own online channel) was an even bigger challenge. We succeeded.
In 5 years time the business grew big and required a new structure. Today the brand name KARIGAR no longer exists. Yet the production capacity, artisan employment and worldwide marketing of products is still growing.
Currently i am the official license holder of the Cape which is being marketed by my former KARIGAR business partners as exclusive licensees:
www.fifthorigins.com (Sindhu Holla)
www.julahas.com (Kanak Hirani)