Social Design




In 2010 i started working in India, connecting with craftspeople and their amazing textile heritage. I defined a need to make the artisan's work available for international markets, in order to sustain their livelihood. Since then I have been passionately building a bridge between India's rural production and a high-end global market.

Typically i visit groups of artisans, explore their skills/equipment/capacity, make new designs and train production and people for international distribution of my designs.


My approach is successful as i am respectful towards their heritage and at the same time innovate and stretch boundaries where i see the potential for growth. I call what i do 'shapeshifting heritage'.

Today I am lucky to work with reliable partners both in production (in India) and marketing.


Photography by Marloes van Doorn 

2010 - today

"There is no beauty in the finest cloth if it makes hunger and unhappiness"

Mahatma Gandhi

CONTACT hosts activities in Amsterdam, Amersfoort and online (find more info at the specific event in the agenda). Via the contact form you reach out to founder Jolijn Fiddelaers. Happy to answer your questions and looking forward to meet you in real-life someday soon! 


Tel: +31 6 10331978


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